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What Men and Women Want — in a Smartphone?
In today’s digital and social media-driven world, people have the world at their fingertips, but are men and women’s fingers doing the same thing? When it comes to Smartphone purchases, men and women want the same thing: not much expensive, intuitive features and holds a battery charges like a champion.
However, there are subtle differences between men and women’s preferences in a new phone. According to a new Nielsen survey conducted in more than 58 countries, female respondents cared more about price, contract terms and camera capabilities; men gravitated toward attributes such as operating system, screen size and processor speed.
Below are break down how the male-female digital divide for Smartphone purchases:
| Criteria | Men | Women |
| Price | 67% | 72% |
| Phone features | 49% | 48% |
| Battery life | 48% | 44% |
| Operating system (Android, IOS, RIM) | 48% | 41% |
| Internet connectivity | 42% | 39% |
| Processor speed | 41% | 31% |
| Screen size | 38% | 34% |
| Handset Style/Design | 34% | 35% |
| Camera capability | 30% | 32% |
| Wireless carrier (AT&T, Verizon, Vodafone, Orange, etc.) | 27% | 26% |
| Service contract terms | 25% | 27% |
That’s not to say that women aren’t embracing technology. In fact, quite the opposite can be true—especially when it comes to social media usage.
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